Graphic Design
re:WORK Training
A Chicago nonprofit that trains people without college degrees for tech sales jobs, free of charge. I built their 2024 Impact Report, fact sheets, infographics, LinkedIn content, presentations, and internal training materials.
Year :
2025
Industry :
Non-profit Organization
Client :
re:WORK Training
Project Duration :
5 months
Problem :
re:WORK had a brand identity before I got there. Full logo lockup, color palette typography and more — the foundational work was done. What they didn't have was a way to apply it consistently.
Every deliverable had been built one at a time. A fact sheet here, a slide deck there, each solving its own layout problem from scratch. Put side by side, they didn't look like they came from the same organization. And none of it was built fir the audience it had to reach.
Solution :
re:WORK's premise is that people without degrees are worth hiring. Scrappy and inconsistent design materials would have argued against that, making the program look like charity and the candidates look like a lesser tier. I wanted re:WORK to look like the industry these candidates were entering, not the sector paying for it.
So I committed to three things.
Look like the destination. Tech, not nonprofit. Confident color, generous type, photography that could sit on a company careers page.
Treat clarity as respect. Anything a reader has to work at implies they should have known already, and these are people who have been screened out before.
Put real people on the page. The argument is about specific individuals, so the pictures are of specific individuals.
More Projects
Graphic Design
re:WORK Training
A Chicago nonprofit that trains people without college degrees for tech sales jobs, free of charge. I built their 2024 Impact Report, fact sheets, infographics, LinkedIn content, presentations, and internal training materials.
Year :
2025
Industry :
Non-profit Organization
Client :
re:WORK Training
Project Duration :
5 months
Problem :
re:WORK had a brand identity before I got there. Full logo lockup, color palette typography and more — the foundational work was done. What they didn't have was a way to apply it consistently.
Every deliverable had been built one at a time. A fact sheet here, a slide deck there, each solving its own layout problem from scratch. Put side by side, they didn't look like they came from the same organization. And none of it was built fir the audience it had to reach.
Solution :
re:WORK's premise is that people without degrees are worth hiring. Scrappy and inconsistent design materials would have argued against that, making the program look like charity and the candidates look like a lesser tier. I wanted re:WORK to look like the industry these candidates were entering, not the sector paying for it.
So I committed to three things.
Look like the destination. Tech, not nonprofit. Confident color, generous type, photography that could sit on a company careers page.
Treat clarity as respect. Anything a reader has to work at implies they should have known already, and these are people who have been screened out before.
Put real people on the page. The argument is about specific individuals, so the pictures are of specific individuals.
More Projects
Graphic Design
re:WORK Training
A Chicago nonprofit that trains people without college degrees for tech sales jobs, free of charge. I built their 2024 Impact Report, fact sheets, infographics, LinkedIn content, presentations, and internal training materials.
Year :
2025
Industry :
Non-profit Organization
Client :
re:WORK Training
Project Duration :
5 months
Problem :
re:WORK had a brand identity before I got there. Full logo lockup, color palette typography and more — the foundational work was done. What they didn't have was a way to apply it consistently.
Every deliverable had been built one at a time. A fact sheet here, a slide deck there, each solving its own layout problem from scratch. Put side by side, they didn't look like they came from the same organization. And none of it was built fir the audience it had to reach.
Solution :
re:WORK's premise is that people without degrees are worth hiring. Scrappy and inconsistent design materials would have argued against that, making the program look like charity and the candidates look like a lesser tier. I wanted re:WORK to look like the industry these candidates were entering, not the sector paying for it.
So I committed to three things.
Look like the destination. Tech, not nonprofit. Confident color, generous type, photography that could sit on a company careers page.
Treat clarity as respect. Anything a reader has to work at implies they should have known already, and these are people who have been screened out before.
Put real people on the page. The argument is about specific individuals, so the pictures are of specific individuals.