About me
david abraham
I’m a multimedia designer and communications analyst for WIC, California's nutrition program for mothers, infants, and young children.
With a strong foundation in public health and visual design. I learned design in a place where a confusing layout means someone misses a benefit they qualify for, and where every file has to meet Section 508 before it ships. That teaches you to design for the reader in the waiting room, not the person who approved the budget.
Before I open a file, I want to know three things: who's reading, what they already think, and what I need them to do next. Everything after that is execution. Most work that looks like a design problem is actually an audience problem wearing a design problem's clothes. I enjoy bringing ideas to life through
what I can do for you
As a digital designer, I am a visual storyteller, crafting experiences that connect deeply and spark creativity.
1. Collateral & Publications
Donor proposals and cases for support
Impact reports and program briefs
Infographics, timelines, and data visualization
Print-ready files and vendor handoff
Accessiblle PDFs - Section 508 and WCAG 2.1 AA
2. Presentations
Presentation decks for donors and leadership
Editable PowerPoint your team can update without me
Simple animation and motion inside the deck
Reusable slide systems and templates
3. Video & Photography
Filming and editing in Premiere
Stewardship and thank-you videos
On-site photography for print and digital
Retouching and color correction
4. Web & Event Identity
Custom microsites built for one audience
Event branding through invitations and signage
Responsive sites built in Framer
Digital asset organization and handoff
5. Creative Direction
Recommending the right format for the message
Art direction across a campaign or event
Storyboards and treatments before production
Piloting new formats and tools
1. Collateral & Publications
Donor proposals and cases for support
Impact reports and program briefs
Infographics, timelines, and data visualization
Print-ready files and vendor handoff
Accessiblle PDFs - Section 508 and WCAG 2.1 AA
2. Presentations
Presentation decks for donors and leadership
Editable PowerPoint your team can update without me
Simple animation and motion inside the deck
Reusable slide systems and templates
3. Video & Photography
Filming and editing in Premiere
Stewardship and thank-you videos
On-site photography for print and digital
Retouching and color correction
4. Web & Event Identity
Custom microsites built for one audience
Event branding through invitations and signage
Responsive sites built in Framer
Digital asset organization and handoff
5. Creative Direction
Recommending the right format for the message
Art direction across a campaign or event
Storyboards and treatments before production
Piloting new formats and tools
1. Collateral & Publications
Donor proposals and cases for support
Impact reports and program briefs
Infographics, timelines, and data visualization
Print-ready files and vendor handoff
Accessiblle PDFs - Section 508 and WCAG 2.1 AA
2. Presentations
Presentation decks for donors and leadership
Editable PowerPoint your team can update without me
Simple animation and motion inside the deck
Reusable slide systems and templates
3. Video & Photography
Filming and editing in Premiere
Stewardship and thank-you videos
On-site photography for print and digital
Retouching and color correction
4. Web & Event Identity
Custom microsites built for one audience
Event branding through invitations and signage
Responsive sites built in Framer
Digital asset organization and handoff
5. Creative Direction
Recommending the right format for the message
Art direction across a campaign or event
Storyboards and treatments before production
Piloting new formats and tools
Discover My Journey in Design
From curious creator to full-time designer, my path has been shaped by a passion for crafting purposeful, user-centered digital experiences—blending storytelling, structure, and design into every project.
Creative Art Director
NovaWorks Agency
2023 - Present
Creative Art Director
NovaWorks Agency
2023 - Present
Creative Art Director
NovaWorks Agency
2023 - Present
Senior UI/UX Designer
BrightLabs Digital
2020 - 2023
Senior UI/UX Designer
BrightLabs Digital
2020 - 2023
Senior UI/UX Designer
BrightLabs Digital
2020 - 2023
UI Designer
PixelForge Interactive
2018 - 2020
UI Designer
PixelForge Interactive
2018 - 2020
UI Designer
PixelForge Interactive
2018 - 2020
Graphic Designer
Creative Studio 101
2016 - 2018
Graphic Designer
Creative Studio 101
2016 - 2018
Graphic Designer
Creative Studio 101
2016 - 2018
My Tech Stack
I build with intention. Framer for fast, interactive web design. Figma for clean interfaces. Notion and X for content. Each tool supports how I think, design.
Framer
My creative playground for building interactive and responsive websites—fast, flexible, and no code.
Figma
Where I connect, share insights, and grow within the design and Framer community.
X
My go-to for UI/UX design—perfect for wireframing, prototyping, and collaborating in real time.
Spline
My tool for bringing 3D visuals into the web—perfect for adding playful, interactive depth to projects.
Lemon Squeezy
My trusted solution for managing payments and licensing digital products effortlessly.
Design with Strategy and Creativity
My process blends strategy and creativity to address challenges, craft solutions, and deliver designs that effectively communicate your message.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
Hi
Hi
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.
About me
david abraham
I’m a multimedia designer and communications analyst for WIC, California's nutrition program for mothers, infants, and young children.
With a strong foundation in public health and visual design. I learned design in a place where a confusing layout means someone misses a benefit they qualify for, and where every file has to meet Section 508 before it ships. That teaches you to design for the reader in the waiting room, not the person who approved the budget.
Before I open a file, I want to know three things: who's reading, what they already think, and what I need them to do next. Everything after that is execution. Most work that looks like a design problem is actually an audience problem wearing a design problem's clothes. I enjoy bringing ideas to life through
what I can do for you
As a digital designer, I am a visual storyteller, crafting experiences that connect deeply and spark creativity.
1. Collateral & Publications
Donor proposals and cases for support
Impact reports and program briefs
Infographics, timelines, and data visualization
Print-ready files and vendor handoff
Accessiblle PDFs - Section 508 and WCAG 2.1 AA
2. Presentations
Presentation decks for donors and leadership
Editable PowerPoint your team can update without me
Simple animation and motion inside the deck
Reusable slide systems and templates
3. Video & Photography
Filming and editing in Premiere
Stewardship and thank-you videos
On-site photography for print and digital
Retouching and color correction
4. Web & Event Identity
Custom microsites built for one audience
Event branding through invitations and signage
Responsive sites built in Framer
Digital asset organization and handoff
5. Creative Direction
Recommending the right format for the message
Art direction across a campaign or event
Storyboards and treatments before production
Piloting new formats and tools
1. Collateral & Publications
Donor proposals and cases for support
Impact reports and program briefs
Infographics, timelines, and data visualization
Print-ready files and vendor handoff
Accessiblle PDFs - Section 508 and WCAG 2.1 AA
2. Presentations
Presentation decks for donors and leadership
Editable PowerPoint your team can update without me
Simple animation and motion inside the deck
Reusable slide systems and templates
3. Video & Photography
Filming and editing in Premiere
Stewardship and thank-you videos
On-site photography for print and digital
Retouching and color correction
4. Web & Event Identity
Custom microsites built for one audience
Event branding through invitations and signage
Responsive sites built in Framer
Digital asset organization and handoff
5. Creative Direction
Recommending the right format for the message
Art direction across a campaign or event
Storyboards and treatments before production
Piloting new formats and tools
1. Collateral & Publications
Donor proposals and cases for support
Impact reports and program briefs
Infographics, timelines, and data visualization
Print-ready files and vendor handoff
Accessiblle PDFs - Section 508 and WCAG 2.1 AA
2. Presentations
Presentation decks for donors and leadership
Editable PowerPoint your team can update without me
Simple animation and motion inside the deck
Reusable slide systems and templates
3. Video & Photography
Filming and editing in Premiere
Stewardship and thank-you videos
On-site photography for print and digital
Retouching and color correction
4. Web & Event Identity
Custom microsites built for one audience
Event branding through invitations and signage
Responsive sites built in Framer
Digital asset organization and handoff
5. Creative Direction
Recommending the right format for the message
Art direction across a campaign or event
Storyboards and treatments before production
Piloting new formats and tools
Discover My Journey in Design
From curious creator to full-time designer, my path has been shaped by a passion for crafting purposeful, user-centered digital experiences—blending storytelling, structure, and design into every project.
Creative Art Director
NovaWorks Agency
2023 - Present
Creative Art Director
NovaWorks Agency
2023 - Present
Creative Art Director
NovaWorks Agency
2023 - Present
Senior UI/UX Designer
BrightLabs Digital
2020 - 2023
Senior UI/UX Designer
BrightLabs Digital
2020 - 2023
Senior UI/UX Designer
BrightLabs Digital
2020 - 2023
UI Designer
PixelForge Interactive
2018 - 2020
UI Designer
PixelForge Interactive
2018 - 2020
UI Designer
PixelForge Interactive
2018 - 2020
Graphic Designer
Creative Studio 101
2016 - 2018
Graphic Designer
Creative Studio 101
2016 - 2018
Graphic Designer
Creative Studio 101
2016 - 2018
My Tech Stack
I build with intention. Framer for fast, interactive web design. Figma for clean interfaces. Notion and X for content. Each tool supports how I think, design.
Framer
My creative playground for building interactive and responsive websites—fast, flexible, and no code.
Figma
Where I connect, share insights, and grow within the design and Framer community.
X
My go-to for UI/UX design—perfect for wireframing, prototyping, and collaborating in real time.
Spline
My tool for bringing 3D visuals into the web—perfect for adding playful, interactive depth to projects.
Lemon Squeezy
My trusted solution for managing payments and licensing digital products effortlessly.
Design with Strategy and Creativity
My process blends strategy and creativity to address challenges, craft solutions, and deliver designs that effectively communicate your message.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
Hi
Hi
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.
About me
david abraham
I’m a multimedia designer and communications analyst for WIC, California's nutrition program for mothers, infants, and young children.
With a strong foundation in public health and visual design. I learned design in a place where a confusing layout means someone misses a benefit they qualify for, and where every file has to meet Section 508 before it ships. That teaches you to design for the reader in the waiting room, not the person who approved the budget.
Before I open a file, I want to know three things: who's reading, what they already think, and what I need them to do next. Everything after that is execution. Most work that looks like a design problem is actually an audience problem wearing a design problem's clothes. I enjoy bringing ideas to life through
what I can do for you
As a digital designer, I am a visual storyteller, crafting experiences that connect deeply and spark creativity.
1. Collateral & Publications
Donor proposals and cases for support
Impact reports and program briefs
Infographics, timelines, and data visualization
Print-ready files and vendor handoff
Accessiblle PDFs - Section 508 and WCAG 2.1 AA
2. Presentations
Presentation decks for donors and leadership
Editable PowerPoint your team can update without me
Simple animation and motion inside the deck
Reusable slide systems and templates
3. Video & Photography
Filming and editing in Premiere
Stewardship and thank-you videos
On-site photography for print and digital
Retouching and color correction
4. Web & Event Identity
Custom microsites built for one audience
Event branding through invitations and signage
Responsive sites built in Framer
Digital asset organization and handoff
5. Creative Direction
Recommending the right format for the message
Art direction across a campaign or event
Storyboards and treatments before production
Piloting new formats and tools
1. Collateral & Publications
Donor proposals and cases for support
Impact reports and program briefs
Infographics, timelines, and data visualization
Print-ready files and vendor handoff
Accessiblle PDFs - Section 508 and WCAG 2.1 AA
2. Presentations
Presentation decks for donors and leadership
Editable PowerPoint your team can update without me
Simple animation and motion inside the deck
Reusable slide systems and templates
3. Video & Photography
Filming and editing in Premiere
Stewardship and thank-you videos
On-site photography for print and digital
Retouching and color correction
4. Web & Event Identity
Custom microsites built for one audience
Event branding through invitations and signage
Responsive sites built in Framer
Digital asset organization and handoff
5. Creative Direction
Recommending the right format for the message
Art direction across a campaign or event
Storyboards and treatments before production
Piloting new formats and tools
1. Collateral & Publications
Donor proposals and cases for support
Impact reports and program briefs
Infographics, timelines, and data visualization
Print-ready files and vendor handoff
Accessiblle PDFs - Section 508 and WCAG 2.1 AA
2. Presentations
Presentation decks for donors and leadership
Editable PowerPoint your team can update without me
Simple animation and motion inside the deck
Reusable slide systems and templates
3. Video & Photography
Filming and editing in Premiere
Stewardship and thank-you videos
On-site photography for print and digital
Retouching and color correction
4. Web & Event Identity
Custom microsites built for one audience
Event branding through invitations and signage
Responsive sites built in Framer
Digital asset organization and handoff
5. Creative Direction
Recommending the right format for the message
Art direction across a campaign or event
Storyboards and treatments before production
Piloting new formats and tools
Discover My Journey in Design
From curious creator to full-time designer, my path has been shaped by a passion for crafting purposeful, user-centered digital experiences—blending storytelling, structure, and design into every project.
Creative Art Director
NovaWorks Agency
2023 - Present
Creative Art Director
NovaWorks Agency
2023 - Present
Creative Art Director
NovaWorks Agency
2023 - Present
Senior UI/UX Designer
BrightLabs Digital
2020 - 2023
Senior UI/UX Designer
BrightLabs Digital
2020 - 2023
Senior UI/UX Designer
BrightLabs Digital
2020 - 2023
UI Designer
PixelForge Interactive
2018 - 2020
UI Designer
PixelForge Interactive
2018 - 2020
UI Designer
PixelForge Interactive
2018 - 2020
Graphic Designer
Creative Studio 101
2016 - 2018
Graphic Designer
Creative Studio 101
2016 - 2018
Graphic Designer
Creative Studio 101
2016 - 2018
My Tech Stack
I build with intention. Framer for fast, interactive web design. Figma for clean interfaces. Notion and X for content. Each tool supports how I think, design.
Framer
My creative playground for building interactive and responsive websites—fast, flexible, and no code.
Figma
Where I connect, share insights, and grow within the design and Framer community.
X
My go-to for UI/UX design—perfect for wireframing, prototyping, and collaborating in real time.
Spline
My tool for bringing 3D visuals into the web—perfect for adding playful, interactive depth to projects.
Lemon Squeezy
My trusted solution for managing payments and licensing digital products effortlessly.
Design with Strategy and Creativity
My process blends strategy and creativity to address challenges, craft solutions, and deliver designs that effectively communicate your message.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
Hi
Hi
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.